Hyper-Contextual Targeting
Hyper-contextual and location-targeted ads use data meaningfully to provide an exceptional experience to its target group.
It uses hyper-local data to deliver contextual messages that are meaningful to the audience. This method is usually used to drive purchase intent.
For instance, crime in a certain suburb has risen recently and there have been cases of burglary reported.
A home security installer can set up an ad which depicts a burglar trying to break into a house. The ad is pushed to a targeted audience within a 5 mile radius.
For full impact, the banner ad will only be shown during the evenings.
The installer can set up a “Tap-to-Call function in the ad and can receive calls in the evening.
This campaign uses hyper-contextual and location-based targeting to increase conversion rates.
Why should you start using location-based mobile advertising?
Costs for mobile ads are still relatively low compared to other traditional advertising media (source: eMarketer)
It uses hyper-local data to deliver contextual messages that are meaningful to the audience. This method is usually used to drive purchase intent.
For instance, crime in a certain suburb has risen recently and there have been cases of burglary reported.
A home security installer can set up an ad which depicts a burglar trying to break into a house. The ad is pushed to a targeted audience within a 5 mile radius.
For full impact, the banner ad will only be shown during the evenings.
The installer can set up a “Tap-to-Call function in the ad and can receive calls in the evening.
This campaign uses hyper-contextual and location-based targeting to increase conversion rates.
Why should you start using location-based mobile advertising?
Costs for mobile ads are still relatively low compared to other traditional advertising media (source: eMarketer)
- With more companies heavily competing with small businesses, hyper-local mobile advertising is your chance to offer your prospects added value that will win them over.
- 66% of marketers believe location-based advertising is the “most exciting” mobile opportunity for 2016 (source: Internet Advertising Bureau (IAB)
- With 59% of people in the UK being smartphone users 60% of those are completing online purchases on their mobile device (source: xAd’s latest Mobile Path to Purchase Report)
- “Location” has become a huge part of our daily life.
- We check-in to restaurants on Facebook; share location with friends on WhatsApp; tag photos to show where we have visited on Instagram; hail a nearby taxi on Uber and we even use location-aware apps like GasBuddy to find the nearest gas station.
