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Sito Mobile o App!

23/11/2012

Sito Mobile o App!

Sito Mobile – Soluzione per marketing
App Mobile – apparire nel App store e il tuo sito diventa compatibile per Mobile!

Quale e la differenza? Il vantaggio del APP!

* Push Notifications - si puo’ mandare un messaggio alla tua lista di clienti, che non e possibile fare con un sito Mobile perchè questa funzione non esiste.
* Mobile app – sempre disponibile per il download del app
* Con solo 2 touch si trova la locazione del tuo business con un app
* Non ci sono link di altri siti su un app, e tutte le app fanno coinvolgere con piu impegno per comunicazione, tra venditore e consumatore
* Si puo’ condividere con i social network un app
* Niente pubblicità’ come un sito regolare – quindi nessuna distrazione
* Programmi di fedeltà – offerte e bonus con funzioni via il GPS del tuo app, tutto sotto controllo dal tuo codice QR
* L’app e diverso, ed e piu’ avanzato ma rende il tutto piu’ personale creando quell’ esperienza avanzata

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Taking Your Business Mobile: Mobile Website Or App?

2/11/2012

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Whether we like it or not, the mobile world is growing rapidly around us.

There are over a million apps on the market and businesses worldwide are becoming mobile. The time has come. You have finally decided it’s time to take your business mobile. How difficult can it be to make an app?
The question is: do you choose to make a mobile site or an app (or both) and what is the difference?

What Is A Mobile Website?

A mobile site is a website that has been optimized for viewing on a mobile device, i.e. a tablet or a cell phone. Your current webpage address can be reached through the phone’s web browser as long as internet coverage is available.

But that does not mean that it will be easy to read or navigate on a mobile device with its current design. It is important that you make your website mobile friendly.

Optimizing your website to a mobile site has its pros and cons.

Pros:

A mobile site works on all the different app platforms, such as; iOS6, Android
Converting your current website to a mobile site is considerable cheaper and faster than creating an app from scratch
You can embed a mobile site into an app at a later stage of development
A mobile site can be found and accessed through internet searches and web links on a mobile browser
There is no need for someone to download your mobile site since it is found via the mobile browser
Updating your mobile site is managed via your website management system

Cons:

Mobile sites are not written in native code which can affect quality and performance
While browsing on your mobile site the phone’s features become unavailable
Bookmarking your mobile site can be difficult for some users who will need to input the web address each time they want to view your site

What Is An App?

A mobile application, otherwise known as an “app” is written in “native code,” the technical language of a particular platform; such as the Rim Blackberry OS, iPhone OS, Windows Mobile, Android, or MeeGo. Unlike a mobile site, an app functions independently from your existing website and requires you to create, update and maintain it separately.

Creating an app over a mobile site has its own list of advantages and disadvantages.

Pros:

The use of native code allows the app to run with high performance, quality and speed
Once the app is downloaded there is a single click icon for easy access
Many apps are available offline and do not require internet access
Opening an app does not affect the use of the mobile phone features such as the camera

Cons:

Creating an app in native code only allows your app to run on one platform. If you want it to run everywhere, you need to develop multiple apps — one for each OS.
Your app can not be found directly from a webpage and must be downloaded from an app market
Downloading an app can be daunting for some mobile phone users
App markets often require a fee to publish or certify your app

Why Choose A Mobile Site Over An App?

There are a number of reasons why I would initially recommend optimizing your website for a mobile audience before creating an app. The reasons being:

Search: When people initially look for information they will use a web browser to search for it and they are not as likely to search the app store
Cost: Having to only optimize one website for it to work on multiple mobile platforms automatically produces a reduction in development costs
Performance: Although not as high as an app, the improvement in mobile web browsers is increasing dramatically along with the access to from WiFi
Longevity: Mobile platforms are still being developed, upgraded and are in transitions. The web is a secure environment which will remain stable in the years to come
Webapps – Tools are making it easier to convert mobile websites into apps for free within minutes

Moving your business into the mobile field is a natural step to reach customers who are increasingly using mobile devices.

Creating a mobile website, by either optimizing your current website or creating an app, tends to be the first step into the mobile world for many businesses.

We have seen here that there are some fundamental differences between the two and although I suggest starting by optimizing your existing website for mobile use and then moving this to an app, I fully appreciate that you may have other ideas.

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Sito Mobile o App!

Taking Your Business Mobile: Mobile Website Or App?

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