Assuming you have content that’s worth sharing, you could be lacking the right social optimization and sharing tools necessary to make it simple and easy for readers to spread the word about your content.
And while SEO and paid advertising will always be around, there’s nothing more powerful than word-of-mouth via the reader's’ social channels.
Give your website the boost your content deserves and use these tactics to optimize your site for better social sharing.
1. Content Worth Reading & Sharing
All the SEO, share tools, and design tricks in the world can’t save bad content, so put your time, effort, and money where it counts - post and write great content.
2. Display Your Social Shares
And as an added bonus, this'll give your evergreen content exponential sharing power the more times you repost or reshare on your own social channels.
3. Use a “Social-Friendly” Website Builder
There are resources comparing the different social features between website builders so you can pick a service that fits your website’s needs.
4. Integrate Facebook Comments
Creating an account and logging in just to comment is a huge deterrent for most casual readers, and Facebook’s comment plugin makes it easy for anyone (most everyone has a Facebook account) to interact and share your content.
5. Create Good Metadata
Readers won’t hesitate to mash the backspace button if your content doesn’t look good on their Facebook Page.
6. Optimize Your Social Images
There’s no such thing as a one-size-fits-all image for all your social channels (and the social channels of your readers who want to share your content), so you need to optimize your image suite for each channel.