1. Create Compelling Headlines
Buzzfeed is a site that has truly mastered the tantalizing headline. They post multiple articles a day, and each one features a title that is designed to grab attention by using humor, asking an enticing question, or providing unusual or interesting information.
The reason that Buzzfeed articles are so popular and are shared thousands of times per day is because the site utilizes the concept of “thinking fast and slow” with their content. This model means the headline allows readers to think fast, meaning it’s short and simple to understand, and typically piques some interest. Then the body of the content requires a slower, more concentrated thinking, like reading the full-length article.
This tactic attracts audiences because it is easy to browse through and read headlines quickly without much effort before diving into the deeper content.
2. Choose Effective Visuals
Like the adage says, a picture is worth a thousand words, so make sure that including a visual really does add something of value to your post. And don’t limit visuals to just images; adding videos to your post grows your organic reach by as much as 135%!
Southwest Airline’s feed offers a great example of utilizing beautiful and eye-catching content that highlights their brand and “wows” your customers; their posts incite wanderlust with professional shots of captivating, travel-themed visuals:
3. Research Industry Issues
Think With Google is an incredibly user-friendly tool that allows you to conduct market research so you can check out what’s trending and what searches are being made by your customers. If you notice your audience is consistently searching for specific information, consider providing a solution to their problem by providing relevant social content.
4. Post at the Right Times
For instance, Facebook posts receive higher engagement on the Thursdays, Fridays, and the weekends and between 1 to 4 pm. Twitter, on the other hand, is more active during the day from 12 pm to 5 pm, with higher activity during the week. Instagram has better engagement in the mornings and on Mondays, with lower engagement during the afternoon hours.
It’s important to create a reliable system that keeps your marketing plan on track so you can carefully craft content for the right platform and distribute it at the right time. For this purpose, utilizing a task management software like Workzone ensures that you never miss a deadline, and enables you to seamlessly collaborate with your entire marketing team – including copywriters, graphic designers, and media outreach staff – so you can keep your content plan on schedule.
5. Look for Common Threads in Successful Posts
With some critical investigation, try to detect a common theme in your competitors’ content that viewers like. For example, even though Red Bull is just an energy drink, it found that sharing content related to extreme sports resonated well with their audience. The brand linked their product by sponsoring athletes and events, and they regularly share videos and photos of the impressive stunts performed, while featuring gear and signage with the Red Bull logo:
Capture your audience’s attention with exciting headlines and include visuals that will catch the eye. Give your audience exactly what they want by discovering the topics they are looking for and make sure you post at the most opportune time.
Once you’ve released some content and experienced high engagement or shares, you will want to keep the momentum going by continuously releasing successful posts. Do a little research and keep track of the analytics on your posts so you can continue to release high-value content that gets shared.
Pratik Dholakiya is the Co-Founder of E2M, a full-service digital marketing agency and PRmention, a digital PR agency. He regularly speaks at various conferences about SEO, Content Marketing, Growth Hacking, Entrepreneurship and Digital PR. He has been named one of the top content marketing influencers by Onalytica three years in a row.